Search Optimization

Three search engines you need to rank in: Google, AI, voice.

Search has fragmented. Buyers no longer just type into Google — they ask ChatGPT, dictate to Alexa, click the People Also Ask box, and hit the AI Overview at the top of search results. If your business is only optimized for Google’s ten blue links, you’re invisible to a growing share of intent.

AHS treats search optimization as three distinct disciplines that need to work together: SEO (traditional search engines), GEO (generative engines like ChatGPT and Claude), and AEO (answer engines like featured snippets and voice).

The three disciplines

SEO — Search Engine Optimization

Ranking in Google, Bing, and traditional crawl-and-index search engines. Technical SEO, on-page optimization, link authority building, local pack optimization, Core Web Vitals. The foundation everything else builds on.

GEO — Generative Engine Optimization

Getting cited when buyers ask ChatGPT, Claude, Perplexity, and Gemini. llms.txt files, factual content patterns, brand entity recognition, citation network building. New discipline, exploding traffic, mostly uncontested.

AEO — Answer Engine Optimization

Capturing featured snippets, People Also Ask, voice search results, and AI Overviews. FAQPage schema, SpeakableSpecification, conversational content patterns, structured Q&A formatting. Where ~60% of zero-click searches end.

Why all three matter

• Google still drives most volume — SEO is foundational, not optional
• AI search is growing 30-50% per year — GEO is how you get cited where buyers are increasingly going first
• ~60% of Google searches end with zero clicks — AEO is how you win those impressions before they leave Google
• Voice search is 40%+ of all searches on mobile — voice queries return single answers, AEO is how you become that answer

How AHS approaches search

We treat the three as a single integrated practice, not three separate offerings. The same content gets optimized for SEO crawl + GEO citation + AEO snippet — different schemas, different formats, same source material. Pricing is bundled so you get the full discipline rather than à la carte SEO that misses the rest.

• Foundational audit — technical SEO health, schema markup coverage, llms.txt presence, FAQ schema deployment, Core Web Vitals, mobile usability
• Content strategy — keyword research crossed with PAA + AI prompt research; topics that rank in Google AND get cited by ChatGPT
• Schema deployment — Organization, LocalBusiness, FAQPage, HowTo, BreadcrumbList, SpeakableSpecification, Article schemas as appropriate
• Citation network — directory listings, Wikipedia presence where eligible, factual content that AI engines pull from
• Monthly reporting — Google Search Console rankings, GBP profile views, AI citation tracking (manual + automated checks across ChatGPT, Claude, Perplexity, Gemini)

Pricing

• Tier 1 — $1,800/month: Single-vertical SEO + basic GEO + AEO schema deployment, 4 articles/month
• Tier 2 — $2,800/month: Full SEO + GEO + AEO discipline, 8 articles/month, monthly reporting, citation building
• Tier 3 — $4,500/month: Multi-location or multi-vertical, 16 articles/month, custom dashboards, weekly reporting, dedicated specialist

Compliance

White-hat only. No link schemes, cloaking, AI-content stuffing, or guideline violations. We use AI to scale content production but every output passes through human review and citation-checking before publication. We do not promise specific ranking outcomes — search engine algorithms are out of our control.

Disclaimer

Outcome figures cited are observed ranges based on AHS client data, not guaranteed results. Search rankings depend on competition density, domain authority, content quality, and algorithm changes outside AHS control.

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Book a 30-minute discovery call or call 201-719-5225.